Media

---

Esculapius (Medicine) between Mercury (Merchants) and the Graces (Medicine, Hygiene and Panacea)
Esculapius dealt with Patients - Merchants make deals with Clients

---

~ MEDIA  start see> MEDDLE
^u       id+ | MIDDLE  CORE or MIDST | from
 complementary ideas in see> MIND
 lat  MEDIUS = MIDDLE or INTERMEDIATE
 lit+ "MEDIA" IN MODERN TERMS implies
      "INTERMEDIARY" as per COMMUNICATION VEHICLE
 mus> it INTERMEZZO or lat INTERMEDIUS for
      MUSICAL MOVEMENT BETWEEN MAJOR SECTIONS or
 MUSICAL INTERLUDE FOR A SPECIAL INSTRUMENTAL SEGMENT
 ply> | JOURNALISM BECAME "MEDIA" AFTER
        NEWS BECAME A BUSINESS MEDIUM |
 ply> | FEVERISH MEDIA or CIRCUS LIKE ENTERTAINMENTS
        DESTROYED THE ROMAN CIVILIZATION and may
 DESTROY THE USA REPUBLIC'S SENSE OF POLITICAL REALITIES |
 note MEDIA points to MEASURE as in CONTENT or
 MILIEU including CULTURE
 MEDIA or COMMUNICATION INDUSTRY prone to serve
 MERCENARY INTERESTS who increasingly control
 NEWS  MEDIA
 note MEDIUM implies BETWEEN TWO not equivalent to
 note MIDDLE from lat MEDIANUS or in eng
 note MEDIAN
 note MEDIEVAL as in BETWEEN
 lit+ " THE MEDIUM IS THE MESSAGE " arose from
        title of the first chapter of
 " UNDERSTANDING MEDIA " by
 Marshall H MCLUHAN [#]
 it underscores the importance of PACKAGING as if
 CONTENT IS SECONDARY TO THE EXTERNAL or
 SUPERFICIAL or SURFACE which ATTRACTS ATTENTION
 note above emphasis reflects BUSINESS VALUES or
      ADVERTISING as in             sug> VERSION
      PROMOTION or                  sug> EMOTION
      PROPAGANDA                    sug> PROPAGATE
 note above implies DESCENT TO THE LOWEST or COMMONEST
 note word web MEDIATIVE  IMMEDIATE  MEDIOCRE
      MEAN  MEDIAL  MEDIAEVAL  MEDIEVAL  MEDITERRANEAN
 MEDICATE  MEDICAL  MEDICINE  METE  MEDICINAL
 MEDITATIVE  MESIAL  MESODERM  MESON  MESOPOTAMIA
 REMEDIAL  REMEDY  IRREMEDIABLE  MIDDLING  METE  MEDITATIVE
 MID  AMID  AMIDST  MIDDAY  MIDLAND  MIDDLING  MIDNIGHT
 MIDWIFE  MIDDLEMAN
 sug> CONTROL of MEDIA  sug> MURDOCH
 see> IDEOLOGY
 cont> see> MEDIC pointing to MEDICINE
via Word Ideas